Effective Date: July 1, 2019
Lofta, Inc. (“Lofta”) is committed to protecting the privacy and security of your personal information. We want to share with you how we treat personal information about you that we receive in connection with our website, www.lofta.com.
Information We Collect
In general, you can visit our website without telling us who you are and without revealing any personal information about yourself. However, you should be aware that sections of this website (including restricted portions of this website) that allow for the submission of personal information (referred to for convenience as "Registration Pages") contain a function for collecting various pieces of your personal information including, but not limited to; your name, address, email address, phone number(s), medical information, credit card or account information, company, industry, information about your interests in and use of various products, programs, and services, any other information that you decide to provide us with. We only collect voluntarily submitted personal information for such purposes as; registering for the use of certain services, restricted portions of this website, other subscription websites operated by Lofta, completion of surveys, product or service purchases, requests for information, products. Please be aware, through certain technologies employed by this website, we also collect non-personally identifiable information about you. All information you provide to Lofta will be securely stored and maintained in our records unless requested to be removed or deleted.
For more details about this type of data collection, please refer to the section below on cookies.
To protect your security and privacy, we require that you or your legal representative (as opposed to a third-party on your behalf) enter all personal information that we collect and that the information be current, although Lofta disclaims any legal duty to verify the accuracy of any personal data that you provide to Lofta beyond what may be required by law for the particular purpose for which the information is to be used. You are free to access the personal information we have on file by contacting our Customer Service department by phone at 800-698-8000. In addition, at any time you can request that we modify or delete your personal information by sending an email to us at email@example.com with the words "UPDATE MY INFORMATION" in the subject line. Please be aware that to protect your security and privacy Lofta may take reasonable steps to verify your identity prior to making changes to your personal information. Please note that your call may be monitored or recorded for training and quality assurance purposes.
How We Use the Information We Collect and Who We Share It With
Unless otherwise specified herein, Lofta reserves the right to compile, save, use within the scope of our activities, and analyze any and all data provided by you (contact and personal data, use history etc.) that we collect through the website. We use the personal information about you that you provide to us for our internal purposes, such as responding to your requests for information or materials, contacting you, conducting internal analyses such as surveys and market research, processing and completing orders, processing your payment, administering your account, and administering and developing our business relationship with you or the company you represent. We also use your personal information to communicate with you, for example, to provide you with administrative communications regarding your account, newsletters, press releases, or information and advertisements relating to products, offers, or programs that may be of interest to you. By submitting your personal information to us, including any medical information, you (or your legal representative on your behalf) consent to this use by Lofta. We will only send email, text or electronic messages to you if you have requested information from us or otherwise have agreed to receive such messages from us.
Lofta has a general policy of not disclosing your personal information to third parties unless you have consented to such sharing. However, we may share the personal information about you that you provide to us with trusted companies we work with to provide services for us, such as sending out our newsletters, fulfilling orders, or collecting and processing information on our behalf. All companies and vendors Lofta engages in services with are contractually bound to use personal information shared with them only to perform the services we have engaged them to provide. Other companies may collect and use information you provide to us to better understand the offers, promotions, and types of advertising that are most appealing to our customers. Information collected by these third-parties is deidentified for your security and protection. If you would prefer that these companies not collect your information, please email firstname.lastname@example.org.
We may also share your personal information in the event that the business of Lofta is transferred to another entity by way of merger, sale of the company’s assets or otherwise. If you consent to sharing of your personal information, we may share your information with Lofta related entities and selected third-parties so that they may provide you with or contact you regarding information and services that may be of interest to you. If you prefer that we do not share your information in this manner, please refer to the section below: Opting In and Out.
We may also collect and group information related to demographics, preferences, responses to surveys, and other personal information that you provide into an aggregate, deidentified form for disclosure to our existing or potential business partners, affiliates, sponsors or other third-parties.
A primary third-party organization Lofta utilizes to analyze the use of our website is Google Analytics.
To learn more about how Google use the information gathered to help us enhance your experience, please visit:
You can also opt-out of participation of Google Analytics services by visiting:
Please note that under the laws of jurisdictions in which your personal information may be held or processed, including within the United States, that information may be accessed by law enforcement authorities or the courts. If you would like to obtain information about our policies and practices with respect to processing of personal information in the United States, please contact us at the address set forth below in section: Contacting Us.
Personalized URL Links
On occasion, we may personalize and customize websites for certain users. Invitations to visit these customized websites will generally be sent to you via an email containing a personalized URL, a notice on a registration page, or in response to you logging on to a certain portion of this website. If you are invited to visit one of these sites, you may find it customized with references to products and/or services that we believe may be of interest to you based on your previous interactions with Lofta and the information you have provided to us. While you are visiting these websites, we may collect tracking or other non-personally identifiable information about your visit to better tailor the site to your interests. If you do not want your information to be collected in this way, please do not accept the invitation to visit these sites.
Children’s Information and COPPA
We do not knowingly collect personal information from children. The content of our website is not intended for, or directed to, children. If you are under 18 years of age, then please do not use or access our website at any time or in any manner.
Lofta also uses third-party vendor re-marketing and/or re-targeting tracking cookies, allowing Lofta to advertise across your internet usage. Your cybersecurity, protection, and privacy are at the foremost concern of Lofta, and no confidential or identifiable data is collected through our collaboration with third-party re-marketing systems. The services rendered through third-party vendors may place cookies on web browsers in order to provide advertising for special offers or services based on previous visits to Lofta’s website.
To learn more about how targeted advertising works, visit the Network Advertising Initiative’s (NAI) education page:
You can also opt-out of participation in targeted advertising by visiting the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal:
We may also employ software technology known as "web beacons" or "clear GIFs," which helps us keep track of what content on our website is effective. Web beacons are small graphics with a unique identifier that are used to track the online movements of Internet users. Web beacons are embedded in the web pages you review, so they are not stored on your hard drive. The web beacons we use do not track or collect any personally identifiable information about you and they are in no way linked to your personally identifiable information.
Opting In and Out
When you submit personal information to us through the Registration Pages on this website, you may be given an opportunity to opt in to receiving additional information from Lofta, Lofta-related entities, and/or selected third parties at the time of submitting your personal information to us. If you opt in, you may be added to our list of users who will receive promotional and marketing communications from us, our partners and/or other third parties. If you initially opt in to receiving such communications and later decide that you no longer want to receive them, you may opt out of receiving promotional and marketing communications from us and/or our partners and other third parties by contacting us at email@example.com
Links to Other Sites
For your convenience, this website may from time to time include links to third-party sites whose information practices may be different than ours. Visitors should consult the other sites' privacy policies, as we have no control over information that is submitted to or collected by these third-parties.
Security of Information and Disclosures
Lofta uses industry standard security measures to safeguard information concerning and submitted by users like you. Despite the security measures employed by Lofta, you should be aware that it is impossible to guarantee absolute security with respect to information sent through the Internet.
7661 Girard Avenue, Suite #230
La Jolla, CA 92037